PR Manager

Pace is a leading international art gallery representing some of the most influential contemporary artists and estates from the past century. Since its founding by Arne Glimcher in 1960, Pace has developed a distinguished legacy as an artist-first gallery that mounts seminal historical and contemporary exhibitions. Under the current leadership of CEO Marc Glimcher, Pace continues to support its artists and share their visionary work with audiences worldwide by remaining at the forefront of innovation. Today, Pace has eight locations worldwide, including a European foothold in London and Geneva; two galleries in New York; Los Angeles; Palm Beach; Hong Kong; and Seoul, as well as offices in Beijing and Berlin.

As a member of Pace’s global PR team, the Public Relations Manager is responsible for supporting the public relations team in the development and execution of the gallery’s press strategy under the direction of the Director of PR. While the PR Manager will focus largely on the development of press materials aimed to raise awareness of and engagement with Pace’s program and artists’ activity in the U.S., this person will also collaborate with our Europe and Asia teams to advance Pace Gallery’s holistic brand and vision globally.

What You’ll Be Doing:

Planning:

• Build relationships with new writers and maintain existing journalist relationships through in-person opportunities
• Build individual minor campaigns, for exhibitions and corporate initiatives
• Create bespoke media lists for special projects

Pitching:

• Pitch and follow up on active minor campaigns (roughly 50% of all work), with a focus on exhibition and artist campaigns
• Facilitate evergreen pitching, e.g., gift guides, front of book preview placement, new publications in coordination with PR team
• Support on development of weekly press mailer to international press list, including reviewing copy and bespoke list
• Support Director of PR with media outreach around major events, such as art fairs, including compiling sales reports
• Provide additional support for Pace’s external artist exhibitions/projects in the US on a case-by-case basis

Materials Development:

• Prepare interview briefings
• Support the Director in the development of press releases
• Support on development of media kits, including preparing shared image links
• Work with team to field incoming press inquiries and monitor shared press inbox
• Support material development and announcement roll-out/distribution, including reviewing and providing feedback on press materials, distribution pitches, and press lists
• Support on routing pertinent materials and information to internal communications team

Events:

• Support on press previews, including developing event scenario, liaising with events and dealers, coordinating artist, compiling guest list, and multiple rounds of outreach to encourage attendance
• Strategize and coordinate press attendance at Pace events

Research:

• Research coverage by current staff writers and freelancers, trends in coverage, and past coverage for Pace artists
• Research new media outlets, including magazines and online-only platforms
• Research competitors’ coverage
• Track and report Pace Gallery coverage to gallery staff and other stakeholders, and develop press campaign reports/best practices

What You’ll Bring:

• Bachelor’s degree in Public Relations, Communications, English, Art History, or related field
• 4+ year of experience at a PR/Communications agency or on a corporate PR team
• In-depth knowledge of modern and contemporary artists and the fine art industry with demonstrated passion and interest in the arts
• Excellent writing skills and highly professional verbal communication
• Excellent interpersonal, organizational and project management skills with strong attention to detail
• Must be able to multi-task across a variety of projects at once, and prioritize effectively to meet required deadlines
• Ability to both work collaboratively and coordinate within a team, while also maintaining a proactive and solution-oriented approach to individual responsibilities.
• Ability to interact effectively with and gain the confidence of senior management
• Must be receptive to feedback, able to take direction and incorporate feedback into future work product
• Strong computer skills including Microsoft Word, Excel, Outlook

Estimated compensation for this role is $70,000 - $80,000.

In addition to an active and progressive work environment, Pace Gallery offers a competitive benefits package, including medical, dental and vision insurance, retirement plans with a company match, flexible spending accounts and commuter benefits. We encourage a healthy work/life balance and offer a generous vacation policy.