Studio Drift's "Franchise Freedom" visualizes the connection between a group and the individual by mimicking a swarm of starlings. The artwork translates into a poetic illustration of how we, as humans, strive to live autonomously within societies defined by rules and conventions. As dusk fell over this year's Burning Man Festival in Black Rock City, 600 luminous drones rose into a hypnotic display of technological choreography, accompanied by the poignant keys of Joep Beving. The drones were
Franchise Freedom, the flying sculpture performed by hundreds of drones, traveled to Nevada earlier this month for Burning Man 2018. Lonneke Gordijn and Ralph Nauta, Co-Founders of Studio Drift, have always been fascinated with the concept of freedom. When is someone really free and should this be the ultimate goal? After carefully studying various phenomena in nature which indicate freedom, they were taken by starling swarms and they ways in which they harmoniously move together as a group.
Curated by FuturePace, the innovative partnership between Pace gallery and Futurecity, Smart Art \ Smart Cities is a new exhibition exploring how the international group of FuturePace artists are directly engaging with our built environment to bring original ideas to our cities. The display will feature examples of urban projects realised in London and abroad as well as artistic short films edited by the studios, including JR, Studio Drift, Random International, Studio Swine, Michal Rovne
The dutch art & design duo Studio Drift will premier their flying sculpture Franchise Freedom to European audiences from August 10–12 above the river IJ in Amsterdam, on the occasion of their concurrent museum survey Coded Nature at the Stedelijk Museum. Franchise Freedom is a performative artwork at the interface between technology, science, and art. An autonomous flying swarm of 300 Intel® Shooting Star™drones, Franchise Freedom exposes the tension between individual freedom and safety i
The Stedelijk Museum will present the first-ever solo museum exhibition for Studio Drift. The presentation will include early designs as well as new, never-before-seen works by the Dutch duo Lonneke Gordijn and Ralph Nauta, the founders of Studio Drift. Specially for the presentation at the Stedelijk, Studio Drift will create the largest-ever installation of Fragile Future. Also included is Studio Drift's Drifter, which was presented by Pace Gallery at the 2017 edition of the Armory Fair. Stu
Watch a video of the performance of Studio Drift's FRANCHISE FREEDOM, which debuted with at Art Basel Miami Beach in December 2017. An autonomous flying swarm of 300 drones, FRANCHISE FREEDOM exposes the tension between individual freedom and safety by numbers, and represents the first time that a natural phenomenon was imitated by machines working with decentralized algorithms at this scale.
FRANCHISE FREEDOM, a flying sculpture by Studio Drift in partnership with BMW, in Miami Beach In celebration of Art Basel in Miami Beach, Studio Drift, Faena, Future\Pace, and BMW will present FRANCHISE FREEDOM, a performative artwork at the interface between technology, science, and art. An autonomous flying swarm of 300 drones, FRANCHISE FREEDOM exposes the tension between individual freedom and safety by numbers. The work is inspired by the spectacle of starlings clustering together in m
At booth 530, Pace will feature a new site-specific installation titled Drifter (2017) by Studio Drift as part of the Future\Pace program. Measuring 5 x 2.5 x 2.5 meters, Drifter represents the primary element by which our modern world is constructed—a cube. In addition, Studio Drift has partnered with Artsy and Microsoft HoloLens to create an immersive mixed reality experience, which will be on view at Artsy's booth at The Armory Show. For more information, visit Artsy's website. Studio D
Pace Art + Technology is pleased to announce its representation of Studio Drift, the Amsterdam-based collective whose work explores the relationship between nature and technology. Studio Drift is currently exhibiting its large-scale installation In 20 Steps at the Armory Show at Pier 94. The work was featured in Glasstress, an exhibition presented by the Hermitage Museum on the island of Murano in conjunction with the 2015 Venice Biennale. In 20 Steps consists of forty brass-tipped glass bars