Introducing Superblue

Aug 4, 2020

A groundbreaking new enterprise dedicated to producing, presenting, and engaging the public with experiential art.

We are thrilled to announce the launch of Superblue, a new and separate enterprise from Pace Gallery, cofounded by our President and CEO Marc Glimcher and former Pace London President Mollie Dent-Brocklehurst, as published in (opens in a new window) The New York Times.

Featuring long-term installations, Superblue experiential art centers enable the simultaneous presentation of multiple large-scale and interactive works—offering visitors unparalleled opportunities to be transported to an array of new worlds.

Superblue was created in response to the rapidly growing public interest in experiential art and the needs of artists working outside the realm of object-based practices. 

Superblue works with artists who are among the pioneers and leading practitioners of experiential art and who reflect a wide range of artistic practices and experiences. They include: Nick Cave, Mary Corse, Es Devlin, DRIFT, Simon Heijdens, Jeppe Hein, Studio INI, JR, Koo Jeong A, Rafael Lozano-Hemmer, Kohei Nawa, Carsten Nicolai, Risa Puno, Random International, Michal Rovner, Jacolby Satterwhite, Jakob Kudsk Steensen, Studio Swine, teamLab, James Turrell, and Leo Villareal.

Superblue is an entirely new and separate enterprise from Pace and a natural outgrowth from PaceX, which served as its initial research and development stage. Superblue was co-founded by Marc Glimcher, President & CEO of Pace Gallery, and Mollie Dent-Brocklehurst, former president of Pace London, who serves as Chief Executive Officer.

“Artists conjure up extraordinary universes that provoke new ideas about ourselves and make us reimagine our relationship with each other and the world... Superblue represents a necessary evolution and disruption of the arts ecosystem, providing artists with the resources they need for realizing their most ambitious ideas and engaging the public in the ways they envisioned, which is so integral to the work itself.” 

Marc Glimcher, Co-Founder, Superblue; President & CEO, Pace Gallery

Bringing Experiential Art to Miami

Superblue’s premiere experiential art center will launch in Miami in early spring 2021 with large-scale immersive art experiences by a number of artists and artist collectives.

Located in the Allapattah neighborhood directly across from the Rubell Museum, the Miami center transforms an abandoned industrial building into a centrally located cultural resource for the South Florida community and visitors to the region.

Miami, a global destination with a vibrant arts community, is the first of several cities internationally in which Superblue will open centers in the coming years—adding a completely new kind of venue to the cultural landscape in each city and expanding the audience for experiential art globally.

(opens in a new window) Visit Superblue
(opens in a new window) Read More in The New York Times
  • News — Introducing Superblue, Aug 4, 2020