Explore our Online Resource for Lynda Benglis's 1974 "Artforum Advertisement"

This November marks 50 years since Lynda Benglis, 33 years old and a rising star in the New York art world, rocked the art establishment with the publication of her famed 1974 Artforum Advertisement.

To mark the 50th anniversary of this iconic artwork, Pace Gallery has collaborated with the artist's studio to create an online educational resource about the work featuring a fact sheet accompanied by archival images and a bibliography of essential reading. A full, downloadable bibliography is available for those interested in delving deeper into the Artforum ad's history and legacy. For the month of November only, every published statement Benglis has made about the work over the past 50 years can be found below.

From November 14 to December 21, as part of this commemorative initiative, Pace will exhibit two copies of Artforum’s November 1974 edition—one closed, showing the magazine’s cover, and one open to Benglis’s advertisement—in a vitrine in the lobby of its 540 West 25th Street location in New York. The artist’s work Ghost of Smile (1974/2016) will also be displayed in the lobby vitrine. This cast phosphorescent pigmented polyurethane sculpture reflects Benglis’s enduring practice of reimagining her work in different materials and scales over the years.

Explore the online educational resource.