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Watch Studio Drift's FRANCHISE FREEDOM Illuminate Miami Beach

Watch a video of the performance of Studio Drift's FRANCHISE FREEDOM, which debuted with at Art Basel Miami Beach in December 2017. An autonomous flying swarm of 300 drones, FRANCHISE FREEDOM exposes the tension between individual freedom and safety by numbers, and represents the first time that a natural phenomenon was imitated by machines working with decentralized algorithms at this scale. 

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