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Pace Verso

Jeff Koons Unveils "Moon Phases" NFT Project

The Artist Will Send Artworks to the Moon in Celebration of Human Achievement

As part of Jeff Koons’s NFT project, the artist will send a group of sculptures to the Moon on an Intuitive Machines lunar lander, to be launched at Kennedy Space Center later this year.
Koons’s ambitious NFT project, initiated by Patrick Colangelo of NFMoon and Chantelle Baier of4Space, is presented by Pace Verso, Pace Gallery’s hub for Web3 innovation.
Proceeds from one of the first NFT sales will be donated to Doctors Without Borders/Médecins Sans Frontières (MSF) in support of the organization's medical humanitarian aid programs.

Pace Verso, in partnership with NFMoon and 4Space, is pleased to announce Jeff Koons’s first-ever NFT project, a groundbreaking endeavor by one of the world’s most prominent living artists. Titled Jeff Koons: Moon Phases, this debut NFT collection marks Koons’s highly anticipated entrance into the metaverse. The project will explore the imagination and technological innovation of the human race. Reveling in past and future human achievements, the artist has drawn inspiration from the Moon as a symbol of curiosity and determination. Hopeful and transcendent, the project offers viewers a sense of perspective about their place in the vast universe, encouraging profound reflection and contemplation.

Jeff Koons says:

“I wanted to create a historically meaningful NFT project rooted in humanistic and philosophical thought. Our achievements in space represent the limitless potential of humanity. Space explorations have given us a perspective of our ability to transcend worldly constraints. These ideas are central to my NFT project, which can be understood as a continuation and celebration of humanity’s aspirational accomplishments within and beyond our own planet.”

Each piece in Jeff Koons: Moon Phases comprises a unique digital work and corresponding physical sculptures, a group of which will make a lunar landing on an Intuitive Machines Nova-C Lunar Lander, to be launched on pad 39A at Kennedy Space Center in a fully autonomous mission. Former NASA Astronaut and current Intuitive Machines Vice President, Jack Fischer says, “the Intuitive Machines team is passionate about this historic project. Koons’s sculptures, documented by the NFTs and housed in a transparent, thermally coated, sustainably built enclosed art cube, will be the first authorized artworks to be placed on the surface of the Moon, where they will remain in perpetuity.” Koons’s sculptures will be bound for Mare Crisium. This mission, set for later this year, will mark 50 years since America’s last crewed trip to the Moon, and the location of the landing will become a Lunar Landing Heritage Site.

Koons’s NFT will be presented by Pace Verso in partnership with the project’s initiators, Patrick Colangelo of NFMoon and Chantelle Baier of 4Space. NFMoon is a specialized digital arts and technology company. 4Space is a multi-level space company that is strategically involved with NASA and Intuitive Machines, and who designed and built the enclosed art cube in consultation with Koons. NFMoon and 4Space approached Koons with the idea of sending his artwork to the Moon because of his unique ability to bridge art and science, reflecting the boundary-pushing capabilities and expansive possibilities of the humanities. Jeff Koons: Moon Phases brings together leaders in the scientific and creative fields, and Pace Verso is proud to be a part of bringing Koons’s visionary ideas to fruition.

Pace President and CEO Marc Glimcher says:

“As a longtime champion of artists’ innovative and boundary-pushing ideas, Pace is thrilled to present Jeff Koons’s first NFT project, which is one of the most ambitious and momentous endeavors the gallery has ever presented. Jeff, who has made an indelible mark on the history of art through his iconic sculptures and paintings, is one of the most significant artists worldwide. This moon-based NFT project, the scale of which aligns with Jeff’s monumental career and impact in the arts, confirms his legacy as one of the world’s greatest creative visionaries.”

Patrick Colangelo of NFMoon and Chantelle Baier of 4Space say:

“This artistic achievement exemplifies humanity’s ever-growing desire to do what may seem impossible. It’s an honor for NFMoon and 4Space to have been able to help fulfil Jeff Koons’s vision.”

Today, Pace Verso launched www.jeffkoonsmoonphases.com, the official destination for the latest details on the project, documenting the journey of Koons’s sculptures to the Moon.

A limited number of Jeff Koons: Moon Phases will be available for sale through Pace, with proceeds from one of the first NFT sales to be donated to Doctors Without Borders/Médecins Sans Frontières (MSF) in support of the organization's medical humanitarian aid programs. In the weeks to come, further details about Jeff Koons: Moon Phases will be revealed on the project’s dedicated website, highlighting the artworks, artistic and technical processes, and associated charitable and space partners. For more information, join the community on Pace Verso’s newly launched Discord and follow @PaceGallery on Twitter and Instagram.

Jeff Koons has cultivated his highly influential artworks over the course of more than four decades. Through his famed stainless-steel sculptures and paintings that engage with popular culture, mass media, and art history, the artist has played a key role in shaping contemporary aesthetics. Koons’s work, which often forges connections between images and ideas across geographic and temporal boundaries, can be understood in conversation with Conceptual art, Minimalism, and Pop art. His artworks can be found in the collections of major museums around the world, including the Museum of Modern Art, New York; the Broad, Los Angeles; the Art Institute of Chicago; the Hirshhorn Museum and Sculpture Garden, Washington, D.C.; Tate, London; the Guggenheim Museum, Bilbao, Spain; the Museum of Contemporary Art, Tokyo; and many other institutions.

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  • Pace Verso — Jeff Koons Unveils "Moon Phases" NFT Project, Mar 29, 2022