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4/4 - FRANCHISE FREEDOM, 2017. digital rendering.

4/4 - FRANCHISE FREEDOM, 2017. digital rendering.

Studio Drift Illuminates Miami Beach With 300 Drones During Art Basel

FRANCHISE FREEDOM, a flying sculpture by Studio Drift in partnership with BMW, in Miami Beach

In celebration of Art Basel in Miami Beach, Studio Drift, Faena, Future\Pace, and BMW will present FRANCHISE FREEDOM, a performative artwork at the interface between technology, science, and art.

An autonomous flying swarm of 300 drones, FRANCHISE FREEDOM exposes the tension between individual freedom and safety by numbers. The work is inspired by the spectacle of starlings clustering together in massive flocks and flying through the sky in swarms of thousands. They create breathtaking aerial displays that are seemingly rehearsed, but are in fact natural cohesions of movement and flight. Each maneuver is completely integrated, and no bird works alone. FRANCHISE FREEDOM represents the first time that a natural phenomenon will be imitated by machines working with decentralized algorithms at this scale. 

Faena Hotel
3201 Collins Ave
Miami Beach, FL

Performances are free and open to the public
Daily from Thursday, Dec 7 – Sunday, Dec 10
8 PM (alternatively 10 PM depending on weather conditions)

Check @pacegallery and @studio.drift on Instagram for updates on performance times and weather conditions throughout the week.

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